The seven new laws for a world gone digital by ajaz. With an exclusive introduction by sir richard bransonhow can you win when the only certainty is change. Technologys pull can amaze even stefan olander of nike. Over the past decade stefan has held a number of key marketing leadership positions with nike. It did that, but the nike brain trust understood there was much more the data could unlock, says stefan olander, vp digital sport at nike. Stefan resides in portland, oregon with his wife, two sons and daughter. Written as a fascinating and enjoyable conversation between the authors stefan olander, vice president of digital sport from nike and ajaz ahmed founder and chairman akqa velocitys uptodate examples illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive. See the complete profile on linkedin and discover stefan s. According to stefan olander, nike s vice president of digital sport, nike is committed to broadening the use of nikefuel through collaborations with industry leaders to create smarter products. Here, stefan olander talks about the seeds of a big idea, and we see images of the earliest iteration of nike s groundbreaking gadget.
Written as a conversation between olander and ahmed, velocity is a highly perceptive. Yet his view of the world is gathering massive momentum inside the shoe giant. The seven new laws for a world gone digital ajaz ahmed, stefan olander on. The seven new laws for a world gone digital ebook written by ajaz ahmed, stefan olander. A new book by stefan olander, nikes vicepresident, digital sport, and akqa founder ajaz ahmed, promises to bring clarity to the metrics that matter in the digital age. Ralf schmerberg, hank corwin, steve luker, jelly helm, stefan olander.
Velocity ajaz ahmed, stefan olander haftad 9780091947569. Nike, techstars unveil startup accelerator winners. The conversational style of the book made it very easy to read while commuting and a pleasure to come back to. Apr 24, 2014 according to stefan olander, nike s vice president of digital sport, nike is committed to broadening the use of nikefuel through collaborations with industry leaders to create smarter products. Stefan olander consultant, speaker and board advisor. Stefan olander is the vicepresident of digital sport at nike and ajaz ahmed is the founder of legendary independent innovation agency akqa.
Written as a fascinating and enjoyable conversation between the authors stefan olander, vice president of digital sport from nike and ajaz ahmed founder and chairman akqa velocitys uptodate examples illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive in the digital age. Nike discontinues fuelband, lays off hardware team. Top 50 cdo influencers list announced by the cdo club. Nikes stefan olander on following the wisdom of tweens. And he published a book, velocity, with coauthor ajaz ahmed, founder of nikes goto digital agency, akqa, which opened an office near the pearl district last year. We want to find a way to enhance the experience and services, rather than looking for a way to interrupt people from getting to where they want to go, said stefan olander, global director.
Meet stefan olander, one of fast companys 100 most creative. We quickly realized that data can be applied much more. Stefan olander, the vice president of digital sport, at nike talks to wireds thomas goetz about testing your limits. If youve read a book in a car, you probably know what motion. For some 12 years, akqa has been on nikes digital roster. How gamification motivates people to extraordinary things. Apr 10, 2014 as stefan olander, nikes vp of digital sport, states, the more people move, the better it is. View stefan olanders profile on linkedin, the worlds largest professional community. From creating a stream of virals, like those featured on this page below left, to pioneering an opensource sustainability website, nike makes for a fascinating case study. The seven new laws for a world gone digital kindle. Hes a software guy inside what is effectively a hardware company. By senior year of high school, i had a dozen pairs piled in the corner of my closet, worn from countless miles traveled along the familiar streets of my. Download for offline reading, highlight, bookmark or take notes while you read velocity.
Ajaz ahmed and stefan olander vermillions new book has a. In this book, ajaz ahmed akqa and stefan olander nike, provide great insight about doing the right thing in this digital age, from the perspective of an agency and the client. To mark the publication of their book velocity, nicola clark talks to nikes stefan olander and akqa founder ajaz ahmed about how marketers can drive the innovation agenda in the digital age. Clients include nike, volkswagen, virgin, audi, xbox, and heineken. Nike are digital ambassadors of the highest order and insight into their digital journey was fascinating. The authors define this new environment as velocity. Digital transformation, the nike way marketing, may 9. Nike examples are numerous due to coauthor stefan olander but every reference is valid. Stefan olander is one of the industrys leading digital marketers. Nike vp of digital sport stefan olander and members of his team met to discuss. The first fuelband prototype nike ceo mark parker ever saw. Stefan olander author stefan olander is the vicepresident of digital sport at nike and one of the worlds leading digital innovators. The seven new laws for a world gone digital 1 by ajaz ahmed, stefan olander isbn. Velocity by ajaz ahmed, stefan olander waterstones.
Apr 20, 2014 nike is committed to broadening the use of nikefuel through collaborations with industry leaders to create smarter products and services, nike vp of digital sport stefan olander said at the. Velocity the seven new laws for a world gone digital. View stefan olander s profile on linkedin, the worlds largest professional community. Weve been excited for quite some time to open up our ecosystem and invite more talent in, says stefan olander, vp of nike s. Between them they have invented some of the most influential and iconic work for many of the worlds leading brands. A must read for anyone, involved in the digital industry innovators, developers, designer, analysts, marketers, advertisers.
Nike is committed to broadening the use of nikefuel through collaborations with industry leaders to create smarter products and services, nike vp of digital sport stefan olander said at the. Stefan olander, nikes vp of digital, discusses what the companys planning after the fuelband and hints at grander ambitions to quantify fitness and the body even more completely. The young consumers today expect nike to do more than just motivate, stefan olander, nike vice president for digital sport, said in his introductory remarks. Join facebook to connect with stefan olander and others you may know. Velocity a highly perceptive manifesto for entrepreneurs, leaders, and managers from the vice president of digital sport at nike and the founder of legendary innovation agency akqa. Nikes bid to dominate activity tracking with nikefuel. Stefan has led many of nikes most cuttingedge initiatives. The first fuelband prototype nike ceo mark parker ever. The book is written in a conversational format, where olander will chat for a.
May 03, 2012 stefan olander author stefan olander is the vicepresident of digital sport at nike and one of the worlds leading digital innovators. New york, may 18, 2017 prnewswire the shipyard and the cdo club, the worlds largest community of csuite digital and data leaders with 5,000 registered members, today released its top 50 cdo. Stefan is the vice president of digital sport for nike. Technologys pull can amaze even stefan olander of nike digital sport. See the complete profile on linkedin and discover stefans.
Nike employs over 30,000 people across the globe is one of the worlds most valuable brands. Stefan olander, nike s vice president for digital sport, also stressed the importance of nikefuel, the mysterious and proprietary statistic for keeping track of your activity level. I got my first pair of nike running shoes in eighth gradeback when it was a feat to finish five miles. Jun 11, 2012 stefan olander author stefan olander is the vicepresident of digital sport at nike and one of the worlds leading digital innovators. Written as a fascinating and enjoyable conversation between the authorsstefan olander, vice president of digital sport at nike and ajaz ahmed, founder and chairman at akqavelocitys uptodate examples illustrate key lessons, together with insights, ideas, and inspiration that individuals and businesses should adopt to thrive.